Through word-of-mouth delivered or enhanced by the network effects of the Internet, MyCIty Inc. develops marketing techniques that use online social networks to produce increased brand awareness or to achieve other marketing objectives (such as product sales) to assist small & mid size businessses.

Our online products are designed to encourage people to pass along information or a marketing message voluntarily. MyCity' s Viral promotions take the form of video clips, interactive ads, editorials, images, blogs, buy and sell portals, job boards, discussion boards, business listings and many others.

It is claimed that a customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.

The goal of each MyCity property is to identify individuals with high Social Networking Potential (SNP) and create information that appeals
to the local community both online and offline to create the impression of spontaneous word of mouth enthusiasm.